The System That Works - Answers to the most important question for fundraisers.

Fundraising is like dieting—it's easier said than done. Successful fundraising requires a well thought out plan, a step-by-step approach, and a true understanding of why people donate money. In my 35 years of fundraising I have never found a book that covers all that territory. Until now! William Bradshaw has written a book that should be on every fundraiser's desk, from novice to veteran. He fully understands that successful fundraising is a process that everyone can learn. If you want to guarantee a bigger dollar return for you hard work, this is the book.

Charles B. Islander
President, People's Medical Society
Faculty lecturer, Yale University School of Medicine

After years of observing William Bradshaw's successful fund-raising efforts on behalf of many different entities, I applaud this publication sharing the steps he follows to bring about success in meeting the needs of non-profit organizations. This book will guide the novice as well as the experienced fund-raiser as they compete for funding sources. It has particular relevance for college and university courses devoted to fund-raising and the development of those who will keep alive the concept of giving on behalf of worthwhile causes for the common good.

Velma B. Saire, Ed. D.
Adjunct Professor, H. John Hienz III School of Public Policy and Management, Carnegie Mellon University

As Chairman of the Board of Trustees of Lees College and Chairman and President of the bank the college did business with, it was my pleasure to observe the outstanding fund-raising talents of Dr. Bradshaw. I was always amazed when he could get funds from people and organizations that never gave before. Without a doubt, he is the best fund-raiser with whom I have ever worked or known.

J. Phil Smith, Chairman and President
First National Bank, Jackson, KY

One realizes immediately that Dr. Bradshaw has been an effective and efficient fund-raiser, and I applaud him for taking the time to put his 12-step process in written form for others to learn from. The book offers something for every fundraiser, from novice to expert. As someone who has been fundraising for close to fifteen years, reading this book served as a refresher course and a thought provoking experience. It is a wonderful new resource for the incredible field of development.

Ruth L. Lederman
Director of development, Jewish Federation of St. Louis

In my roles as a graduate student, college board member, and pastor, I have had varying degrees of responsibility for raising over $82 million. However, Dr. Bradshaw's book is the first formal instruction I ever had in this important work of fundraising. This practical, readable (I love the stories!), and encouraging book is long overdue in my life. I can now be enthusiastic about raising funds for projects about which I am passionate! This fellow pastor has taught me that advancing institutions boils down to this: trust God, dignify people, and work with professionalism.

The Reverend Mr. George W. Robertson
Senior Pastor, The Covenant Presbyterian Church, St. Louis
Adjunct Professor of Homiletics, Covenant Theological Seminary

Here is one of the most comprehensive books I have seen on fundraising. It covers all the bases in a most sensitive and caring manner. Building good relationships along the way is the book's real bonus. To help people feel good about giving to worthy causes is a real gift. Dr. Bradshaw has made this a top priority. This well could be a classic in the art of fundraising.

The Reverend Dr. William O. Smith
Minister Emeritus, Shadow Rock Congregational Church
Phoenix, AZ

Dr. William B. Bradshaw
P.O. Box 6665, Chesterfield, MO 63006-6665

Send Email